The benefits of having a company blog are many. Among them are the advantages of building your organization’s reputation, crisis communications, getting feedback, recruiting staff, volunteers, and board members, publishing content to social media communities and building a list for a email newsletters and more…

blogpublishing410x265Publishing a blog is an great way to shape the way the public interacts with your organization. A blog also makes it easy to create fresh content for social media networks and generate link love for SEO purposes. Blogging helps nonprofit organizations break through the noise and amplify their message and voice. Not only are potential supporters doing their own research online, they also expect content to be personalized, educational, and conversational. Blogging is a great way to develop relationships, build brand visibility, and create an approachable and humanistic persona for mission-driven nonprofit organizations.

Business blogging is the strategy of creating short-form content in order to drive traffic to your website and create brand awareness for your organization. Now that you know the benefits of blogging for your nonprofit, start thinking about all the ways that you can apply blogging as a marketing strategy for your own organization.